Abstract
AbstractThe article gives insight into the universal principles of artistic and technical creativity. General semiotics is our methodology in discovering creative process as the activity that induces the shift of semantic, syntactic or pragmatic rule at the levels of sensory perception, mind or reason, as a result of which the new appears. The research follows the ontological framework of Friedrich Dessauer's concept of the potential cosmos, which is a modern version of Platonism. The concept of creativity as a projective semiosis implies two theses, defended in the article. The first thesis: a work of art is a specific technical object, both incomplete and augmented, incomplete due to the basic intangibility of the artistic language, augmented - in the sense of changed teleological causality. The second theses: the developmental history of literature and the process of changing artistic styles can be described in terms of general semiotics as a shift of a specific semiotic rule.KeywordsCreativityProjective semiosisInventionTechnical objectIncomplete technical objectAugmented technical objectArtistic creativityAesthetic object
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