Abstract
The development of the international market intensifies communication which increases the importance of their rational organization, as well as cross-cultural competence of participants in such interactions. The article provides a definition of cross-cultural competence. There are described the types of communicative audience of the company. It is defined a set of organizational and methodological support for programs to improve cross-cultural communication managers of the international company.
Highlights
The study of the topic of cross-cultural communicative competence against the global economic crisis may seem like a banal way to increase the costs
The need for cross-cultural competence arises in the process of cross-cultural communication
Cross-cultural communicative interactions are revealed through the main communicative audiences of the organization's internal and external environment
Summary
The study of the topic of cross-cultural communicative competence against the global economic crisis may seem like a banal way to increase the costs. The need for cross-cultural competence arises in the process of cross-cultural communication. It can occur both inside the company and outside: in interaction in its external environment. In a large enterprise, especially international, there are various subcultures (professional, generational, stratum) of communication between representatives. These communications require the formation and management [3, p. The issue of cross-cultural competence is important in case of cluster development.
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