Abstract

Abstract Holding universities accountable for the quality of their products (students), and how to assess relative product quality, have become major concerns of many academic units. The position taken in this paper is that the assessment process should be approached in a positive frame of mind, and that it should encourage development of meaningful curricular goals and strategies for their implementation. This approach will result in programs of improved quality that will attract superior students and enhance the standing of geography in the academic community. assessment

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