Abstract

Public health goes beyond the domain of curative medicine. It has always taken a backseat with no immediate tangible outcome. Moreover, it generally falls in the ambit of government services, inadequate due to lack of resources. This paper proposes to revitalize some aspects of preventive and curative health service delivery, based on the felt need of the society. Changing demographics and disease pattern warrants modification in health service delivery. Economic growth of the country has made larger section of population capable to pay for quality health services at reasonable costs. Business in these identified domains will benefit population at large simultaneously satiating the interests of present-day entrepreneurs.

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