Profitability analysis of goat marketing in Ado Ekiti metropolis, Ekiti State, Nigeria

Abstract

Profitability of a livestock business has a great influence on its sourcing, distribution and sustainability. Thus, this study was carried out to determine the profitability of goat enterprise. A total of sixty respondents were randomly selected from two major markets in Ado-Ekiti metropolis (Shasha and Oja-Oba markets). Data were collected through the use of structured questionnaire coupled with personal interview on socio economic characteristics of the respondents, cost and returns from goat marketing. Data collected were analyzed using descriptive statistics and budgeting analysis. The results on socio economic characteristics showed that goat marketers were predominantly married (63.3%) and relatively old (with a mean age of 58 years) in the study area. Profitability of a livestock business has a great influence on its sourcing, distribution and sustainability. Thus, this study was carried out to determine the profitability of goat enterprise. A total of sixty respondents were randomly selected from two major markets in Ado-Ekiti metropolis (Shasha and Oja-Oba markets). Data were collected through the use of structured questionnaire coupled with personal interview on socio economic characteristics of the respondents, cost and returns from goat marketing. Data collected were analyzed using descriptive statistics and budgeting analysis. The results on socio economic characteristics showed that goat marketers were predominantly married (63.3%) and relatively old (with a mean age of 58 years) in the study area. The costs and returns analysis showed that mean Total Variable Cost (TVC) incurred in the marketing of goats per annum was N489, 700.00 while the mean Total Revenue (TR) was N720, 000.00 and the mean Gross Margin (GM) per seller was N230,300.00. The results implied that goat marketing in the study area is a profitable business involving both young and old, male and female, educated and illiterate.