Abstract
Rose cultivation is a very popular and at the same time profitable business in Bangladesh, as it’s a huge domestic market demand. Although it’s a large market coverage in our country, there is a scarcity of socio-economic data regarding flower business specially cut flowers. So, this study aims to collect the appropriate data and analyze the profitability , potentialities of rose cultivation in our country. Three villages ( Bonogram purbopara, Bonogram modhopara and Sadullapur) of Savar upazilla under Dhaka district were selected as study area. Purposive and simple random sampling techniques were taken into consideration. A total of 50 rose farmers were randomly selected for this study. For this study , it is found that 88% respondents were married, 10% unmarried and 2% widower who are directly related with rose cultivation. Family members were categorized into three groups and these were less 4 (6%), 4 to 6(52%) and 7 to above (42%). The highest profit is obtained from cultivation compared to its competitive flowers like gladiolas, gerbera and others for rose. KEYWORDS: Cut flowers; Rose cultivation; Rose cultivars; Market place; Linear regression
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