Abstract
The Build-to-order supply chain management (BOSC) strategy has recently attracted the attention of both researchers and practitioners, given its successful implementation in many companies including Dell computer, Compaq and BMW. The era is becoming modern day by day and the variation in demand of men is changing with one accord. At beginning stage, men would use personal computer (PC) but they could not use PC according their preference. After some time of that period, DELL Inc. first launched PC according to customer need and they gained a great market share. After that, a new technology had come that is laptop. As a result, laptop market share crossed the PC market share. Different company is developing standardized laptop but no one is actually paying attention to the customer preference. This work represents a model of BTO production of laptops and the profit estimation which represents how BOSC strategy on DELL laptop would increase the profit. In this research paper, we have developed an optimum supply chain network and build-to-order (BTO) management for laptop manufacturing of DELL Inc. and also showed that how can be more profitable by applying this strategy.
Highlights
A typical supply chain network consists of various stages i.e. supplier, manufacturer, distributor, retailer, customer [1] [2]
Research paper that containing the information of how Dell Inc. success through using the build-to-order supply chain management strategy and pioneering this method how they incorporated a great market share has inspired to rethink about the strategy and to re-implement the strategy in laptop manufacturing
Research paper published on international journals i.e. Journal of Operations Management, Journal of Operations Research and Information Systems, Computer & Industrial Engineering and the International Journal of Operations and Production Management, International Journal of Production Economics which are published by Elsevier, Emerald, Tailor, Francis and Research Gate in the areas of supply chain specially on the build-to-order model was so inspiring that by using this strategy again Dell Inc. may lead the market once again
Summary
A typical supply chain network consists of various stages i.e. supplier, manufacturer, distributor, retailer, customer [1] [2]. Sultana et al stated that nowadays in the business world, companies are trying hard to gain competitive advantage over others by offering their customer satisfactory quality, price, responsiveness, flexibility, and dependability [3]. Towards this end, firms have developed a build-to-order supply chain (BOSC) to be flexible and responsive [5]. Dell’s most recent 26% growth rate continues to outpace the industry as a whole, and it has not been able to match its earlier growth rates of 50% a year It was hit hard by the slowdown in PC sales in late 2000. The result has been a sharp fall in Dell’s stock price and a reminder that Dell is vulnerable to the brutal price competition and cyclical demand of the PC industry [7]
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