Abstract
'Cost recovery' is the name of the game these days. However, cost recovery is not the only way to improve funding. The aim of this paper is to show how a free service can still be maintained by better utilization of the professional skills available in medical illustration departments. All medical departments should have skills which are unique to medical illustration. These are skills which are marketable but which, in many cases, are being grossly undersold. If their full potential is realized many more departments would find themselves in a far healthier state than they are at present.
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