Profiling the Romanian Online Grocery Shoppers for Growing e-commerce Sales in the Food Sector, during COVID-19. Key Findings after Undergoing a Qualitative Research

Abstract

Because of the COVID-19 epidemic when lockdowns have become common on all continents and the general growth of the internet, the pace of change in digital marketplaces has quickened. This greatly increased the significance of online shopping. For grocery and food retail businesses, higher e-commerce sales are the new normal. According to Eurostat, 95% of all purchases will be made online by 2040.