Abstract
The research presented in this paper profiles monastery tourists based on memorable tourism experiences, place identity, satisfaction, intention to revisit, and intention to recommend. Subjects of the research were two monasteries (Monastery of Panagia Soumela in Trapezounta Pontos, today Trabzon Turkey, and the new Panagia Soumela, Imathia, Greece) and two monastery complexes (Agio Oros or Holly Mountain and the Meteora). A quantitative research took place via a questionnaire employing a non-probability sampling method and a mixed method data collection technique. The final sample consisted of 780 participants. Data analysis included descriptive statistics, factor, reliability, cluster analysis, and chi-square tests. Three tourist segments that were profiled were extracted namely “the highly MTE achievers and favourable monastery tourists”, “the sufficient MTE attainers and semi-satisfied monastery tourists”, “the no meaning found, negatively positioned monastery tourists”. Marketing communication implications are discussed, aiming at promoting monastery tourism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Review of Integrative Business and Economics Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
