Abstract
This paper offers a new and dissimilar look at the origins and future of corporate and organisational reputation. From the outset it is written with an awareness of the rising importance of Corporate Social Responsibility. After defining the key terms, I examine how different organisations have attempted to quantify reputation, what methodologies they have used, and how useful the results are. The current body of knowledge has been rationalised forming seven key elements of reputation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
