Abstract
In this feature we report the views and experiences of people involved in all aspects of managing innovation; entrepreneurs, industrialists and supporters of organisational change. This issue features Patsy Bloom, founder and Chief Executive of Pet Plan Ltd, the largest provider of insurance policies for the care of dogs, cats and the leisure horse sector in the UK. Established in 1977 by Patsy and a partner in a room in her home, the company has grown to employ 200 people, with a turnover of £35 million annually, and Patsy Bloom won the ‘Veuve Cliquot’ Business Woman of the Year' award for 1992. This interview resulted from a presentation made by Patsy Bloom at the ‘Vital Topics’ seminar series, Manchester Business School, March 23 1994.We would like to thank Patsy Bloom and Colin Laycock, Director of Corporate Affairs, Manchester Business School, for their help in putting the material together. The report has been compiled by Susan Moger.
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