Profile of the Professional in Tourism and Hotel Business Administration in Colombia Post Pandemic

Abstract

This article presents a process of inquiry to describe the professional profile of the tourism sector, demanded by Colombian companies in the post-pandemic period. The objective of this article is to validate that what students are learning through Higher Education Institutions that train professionals in hospitality and tourism in Colombia at the professional level, corresponds to the needs of the sector. The categories covered in this article are tourism and education. The approach is qualitative where the analysis is interpretative and reflective, seeking to understand the experience of the professional profile of the tourism sector. Likewise, the instruments used were interviews with different actors of the sector to present and analyse the professional profile, knowing what is critical point of knowledge and the soft skills required to positively impact the sector through its management contributing to the competitiveness of Colombian tourism recognizing the professional demand of the sector; as a result of this exercise, it was evidenced that the level of education in tourism is a relevant factor that can directly affect the competitiveness of the tourism sector and the economy of the countries.