Abstract
The objective of this study was to investigate sheep meat: consumption habits, knowledge of producers and consumers about aspects related to animal welfare and the acceptance of certified products. 417 potential sheep meat consumers were interviewed using questionnaires. The interviewees were selected during the 92 Expo Feira de Pelotas and at strategic points of sale of meat such as: butchers, meat boutiques and supermarkets, located in the city of Pelotas. Data analysis was performed using descriptive statistics with frequency distribution being compared using the chi-square test, or the Kruskal Wallis test to compare the means. Of those surveyed, 34% claim to consume sheep meat at least once a month and only 6% declared not to consume this product. Regarding the importance of animal welfare practices, 39% consider that this activity is extremely important, also, 90% said they are concerned about how animals are raised and slaughtered and 87.8% consider it important to learn more about the breeding system before consuming the product. Producers and people of rural origin have a greater knowledge of the rules that govern animal welfare compared to consumers and people of urban origin. Among those interviewed, 90.1% stated that they would buy the product with an animal welfare certification seal and 74.2% would pay more to obtain a guarantee that the animals were raised under animal welfare standards. It is evident that there is concern among the public interviewed about the adoption of animal welfare practices, however, the knowledge of the consumer of sheep meat on this subject is still restricted.
Highlights
Resumo Objetivou-se investigar sobre a carne ovina: hábitos de consumo, conhecimento de produtores e consumidores frente a aspectos relacionados com o bem-estar animal, e a aceitação de produtos certificados
Consumer willingness to pay for beef meat in a developing country
Porcentagem de contribuição de cada autor no manuscrito Renata Espíndola de Moraes – 45% Mauricio Fornalski Soares – 10% Ricardo Zambarda Vaz– 10,5% Giselda Maria Pereira – 9 % Mabel Wiegand Mascarenhas – 9 % Sheilla Madruga Moreira – 3%
Summary
Atualmente o rebanho ovino é de aproximadamente 18.948 milhões de cabeças, possuindo o mesmo um potencial de exploração como atividade economicamente sustentável (IBGE, 2018), e com grande potencial de crescimento, pois existe a possibilidade de produção integrada com outras atividades. É necessário a melhor organização da comercialização da carne ovina em nichos de mercado, o que estimula a demanda pelo produto (Martins et al, 2016). Apesar das tendências de crescimento, a cadeia da carne ovina ainda demonstra elos desestruturados, principalmente devido à sazonalidade, falta de padronização (Canozzi et al, 2013). Tais entraves acontecem devido à falta de estratégias de coordenação da cadeia produtiva para buscar a melhora na qualidade e manter um padrão do produto carne, a fim de ampliar o mercado consumidor e atender as mais diversas exigências dos consumidores (Saab, et al, 2009). A realização deste estudo busca compreender o mercado consumidor de carne ovina, frente a conceitos de bem-estar animal, bem como verificar o que os direciona para a aceitação de produtos com esse selo de certificação
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