Abstract

Reports the findings of a qualitative piece of research that was undertaken with professionals in the health field. There are numerous professionals working in the health/social services fields. Those who were the respondents in the research included chiropodists, nurses, doctors, psychologists and art psychotherapists. The sample was taken mainly from Essex, with input from a wider environment which included Newcastle, Southend, Manchester and Burnley. The researchers gave a brief scenario prior to asking open‐ended, qualitative questions about professionals' perceptions of: the physical appearance of managers; the roles of managers in the NHS. The comments made by the respondents indicate a disturbing degree of hostility towards and misapprehension about managers in the reformed NHS.

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