Professional men and women segments: Clothing catalog usage

Abstract

The use of catalogs for purchasing clothing for a nationwide sample of professional men ( n = 294) and professional women ( n = 240) was examined in this study. Clothing items purchased from catalogs were categorized into four groups, which were defined by intended use. Items composing clothing groups differed for professional men and women. Heavy purchasers of each of the four clothing groups were predicted in terms of demographic characteristics, lifestyle, and benefits sought. Different predictors of catalog users for each clothing group were evident for professional men and women. The results indicate that catalog users should be segmented separately for professional men and women, and that market strategies should be implemented by clothing groups.