Profession Of Radio Journalist In New Technological Environment: Reloading

Abstract

By the example of the Russian federal and regional FM and Internet radio stations the article analyzes the root changes in the work of the Russian radio, concerning the new opportunities, appearing due to Internet, and describes the trajectory of skills development, which are necessary for contemporary journalist. The new technological environment changes the traditional view on the radio broadcasting – the following professional skills go affront: perfect mastering of the written speech, the knowledge of Internet-journalism foundations, work to fulfil the site of radio station content, skill to work for the television camera, mastering of skills of work with computer programs for video and photo materials (Adobe Premier, Adobe Photoshop etc.), skills of SMM-specialist – knowledge to provide the effective promotion of radio station in social networks etc. The Russian radio market, both capital and regional, is characterized with concentration, developed system of radio formats for various target audiences, which greatly actualizes the scientific skills of a radio journalist: in such conditions he has to be a good analyzer of radio and media market as well as to conduct sociological researches to study the radio audience. The article explores the topicality of the model of «nomadic» journalist with a wide range of knowledge and skills from various professional fields, demanded by the modern radio broadcasting, radio market and employers. In accordance with these new tasks, faced by radio journalists, the author of the article offers to change the educational process – training of future journalists, bachelor students in schools of journalism.