Profession "Film Critic": Russian Trends Of The Internet Age

Abstract

The article is devoted to determining the direction of the development of the “film criticism” profession in modern Russia in the era of the market and the Internet; description of the varieties of professional and amateur criticism; study of the processes of interaction between them and the public. The study used the methods of analysis of scientific literature and of critics opinions, as well as the method of monitoring the practice of traditional publications and the activities of bloggers covering the problems of cinema. The study showed that the publications related to the film criticism exist within the film press along with the texts belonging to the fields of film science, film reviewing, film journalism, film promotion, film advertising and PR, which should be distinguished from each other. The critic itself is differentiated on various grounds: subject, direction, purpose, involvement in industrial relations, the level of understanding of the processes taking place in the cinema art. Today, the practical work of professional criticism on print media is increasingly difficult because of the financial problems. Magazines are forced to move to the Internet, and individual publications – to the special sites. But on the Internet they are met by so-called amateur criticism, created by bloggers, who can broadcast adequate values for the audience and find a common language with it due to the freedom of expression, diversity and simplicity of texts, direct assessments and recommendations for viewing. That is why the professional criticism should certainly engage in dialogue with the amateur criticism.