Abstract

In 1939, Vogue magazine invited nine well-known industrial designers—including Walter Dorwin Teague, Donald Deskey, Raymond Loewy, Henry Dreyfuss, Egmont Arens, and George Sakier, among others—to design a dress for the “Woman of the Future” as part of its special edition promoting the New York World’s Fair and its theme, “The World of Tomorrow.” While focusing primarily on her clothing and accessories, many commented as well on future woman’s physique, predicting that her body and mind would be perfected through the implementation of eugenics.

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