Abstract
Social confinement as a measure to contain the COVID-19 pandemic forced many educational centers and institutions to make available all possible tools and resources to provide continuity to educational programs. Such measures led to a massive increase in the use of the Internet and with it the unprecedented opening of virtual communication that maintained the continuity of academic life, work, social and economic life. This text focuses on what happened at the Faculty of Humanities, of the Autonomous University of Chiapas, and proposes digital ethnography as a way to study it, based on paying attention to a group of students of the Bachelor's Degree in Communication from several elements such as the study of experiences, relationships, social worlds and the study of localities, as well as some topics to discuss, such as the production of territory, symbolization, the polarization of forces, the rise of virtuality and its legitimation in everyday life.
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