Abstract

The digitalization of production floors is becoming increasingly important in the context of e-commerce manufacturers' interactions with customers. This paper investigates the nuances of production floor digitalization in the context of e-commerce manufacturing, examining the implications for both manufactures and buyers. E-commerce manufacturers, faced with the unique challenges of online retail, are leveraging digital technologies to optimize production processes and improve customer experiences. Data-driven demand forecasting, agile manufacturing practices, and seamless integration with e-commerce platforms are all important aspects of production floor digitalization in this context.Digitalization of the production floor provides opportunities for manufacturers to improve efficiency, reduce costs, and respond more quickly to market demand. Manufacturers can improve customer satisfaction and loyalty by implementing real-time data analytics and automation to streamline production workflows, reduce lead times, and ensure timely order fulfillment.On the other hand, production floor digitalization provides significant benefits to e-commerce buyers. Buyers can make more informed purchasing decisions and enjoy greater convenience and reliability in their online transactions thanks to improved product visibility, accurate delivery estimates, and customized purchasing procedures.

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