Production and Marketing Process of Coir Industry: A Case Study of Alappuzha District

Abstract

Coir has the honorable distinction of being such an excellent decorative item in the homes of the wealthy and a helpful article in the huts of the underprivileged. As a result, it meets the needs of all social classes. These small-scale businesses can create various coir goods using the heavy-duty handlooms they have set up in their facilities. These small-scale coir units are only present in Ambalapuzha and Cherthala, two taluks in the Alappuzha district. The coir industry may be proud of its long history and tradition. India’s coir business originated in the ancient town of Alappuzha, which is located in the state of Kerala. Even if the study area’s industry has challenges and issues in several of its functional areas, some favorable characteristics suggest that it has room for future expansion. It has inherent advantages because of existing problems and prospects related to the Sector. Based on this, the study adopts functional theories to present the coir industry’s state-of-the-art in the Alappuzha district.