Abstract
Ginger is one of the important commercial crops grown in Assam. The present study estimated the impact of socio-economic variables on the revenue generated from the sales of ginger products using the OLS regression. The findings revealed that household size, educational qualification, and production (t) had a positive impact on increasing the net income of the farmers. Moreover, the gap between direct communication and market availability encouraged the local traders to act as the dominant pillar in controlling price. Hence, infrastructural support and proper linkage among the actors are vital for advocating a sound marketing system. Also, an efficient support system needs to be implemented by the government or NGOs to improve the ginger marketing framework.
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