Product Traceability and Identification: An Examination of Its Effectiveness at the Coca-Cola Company of Ghana Limited, Kumasi, Ghana, West Africa

Charles Akomea Bonsu

doi:10.11648/j.sjbm.20160402.15

Abstract

This research sought to examine the effectiveness of product traceability and identification systems in organizations in Ghana using the Coca-Cola Company Limited, Kumasi Plant as case study. The study population included all employees of the Coca Cola Bottling Company as well as distributors for the company. The study was conducted with a quantitative method, executed through questionnaires and interview. The sample size for the study was sixty. The study utilized a quantitative research approach along with a descriptive research design. The quantitative data collected were subjected to statistical analyses using simple linear regression and correlation analysis. Findings indicated that that Coca Cola Company Limited has effective mechanisms in place to oversee the effective implementation of traceability and identification systems. The study also showed that the traceability and identification system by Coca Cola Bottling Company Limited was significantly effective in tracking products in supply chain. This implied that the coca cola traceability system contributes significantly to tracking products in supply chain.

Highlights

The emergence of globalization has increased the market size of various organizations to global proportions
The main objective of this study is to examine the effectiveness of product traceability and identification systems in organizations in Ghana using the Coca-Cola Company Limited, Kumasi Plant as case study
The purpose of the study was to examine the effectiveness of product traceability and identification systems in organizations in Ghana using the Coca-Cola Company Limited, Kumasi Plant as case study

Summary

Introduction

The emergence of globalization has increased the market size of various organizations to global proportions. Advancements in information technology and transport systems have enabled organizations to deliver products to consumers across the globe in relatively short time frames. Product identification and traceability enables organizations to identify and track a product or a component to its point of origin: which may be a particular set, production line or time frame, field or supplier. Product identification and traceability enables organizations to come up with processes for maintaining records of all materials and parts from purchasing to finished goods where a unique number identifies a part, set or finished product. In the auto-industry, the recall of defective parts and products is enhanced by product tracking systems (Margeirsson, 2008). A company’s ability to trace its products, from the stage of pre-production to finished goods ensures that the flow of materials and information can be tracked both within the company and through a supply chain

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Methods

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Conclusion