Abstract
Most eco-design research has focused on design strategies, methodologies and tools. However, to ensure that eco-design is successfully implemented, companies require strategic, tactical and operational organisational structures and systems to be considered. This article discusses a range of organisational issues in the development and implementation of eco-design and a broader approach to sustainable product development (product sustainability). The article draws together a range of desk research, observation and unstructured conversations with eco-design practitioners and experts, as well as my own concurrent experience as global chair of a group of international experts that wrote and produced the Eco-design Standard ISO14006: 2011 (published globally in July 2011). The article demonstrates to the wider product development community that eco-design is not just an operational design issue at the level of product design and engineering, and highlights this by illustrating through practical examples the wider organisational issues in developing, managing and implementing eco-design and broader product sustainability. On the basis of this research I led the planning, structuring and writing of the article. My co-author contributed specific research elements, expert comments and made editorial suggestions.
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