Abstract
Startups are becoming increasingly important in the mobility sector and are putting established companies under pressure to adapt their business models. Especially, the automotive industry faces a significant change from an automotive manufacturer towards a mobility provider. However, literature does not provide a comprehensive understanding of the elements and archetypes of product-service system-oriented business models of startups in the mobility sector. This paper provides a taxonomy with six dimensions and 55 characteristics based on the analysis of 34 startups’ business models. Four clusters can be described as the result of a cluster analysis. Thus, a deeper understanding of the business models and a starting point for future research and practical application is provided. Furthermore, based on the results, implications for research and practice like dominated characteristics of product-service system-oriented business models as well as future research directions are pointed out.
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