Product Recommendation System Application Using Web-Based Equivalence Class Transformation (Eclat) algorithm

Abstract

The use of saved transaction data can provide a lot of knowledge that useful to the company in making policy and find the strategy in Alfamidi. In applying that goal, that is using Market Business Analysis. One of the techniques of Data Mining is Association Rule, which is the procedure of Market Basket Analysis to find the customer buying patterns. This pattern can be one of the ways in making policy and business strategy. One pattern determined by two parameters, they are support (support value) and confidence (certainly value). This analysis used algorithm Equivalence Class Transformation (ECLAT). One of the patterns resulted from analysis to the 30 transaction data with 12 category items. As an instance, if we buy strawberry jam then buy essence of bread with confidence value = 1%. The results obtained an also be used in helping the Alfamidi to help in determine the inventory decisions. So, the conclusion may be taken if consumers could buy strawberry jam then bought essence of bread simultaneously, then the Alfamidi should at least maintain the availability stock of both these items in order to remain the same.