Product quality, reference group, convenience and its effect on the repurchase intentions of Janji Jiwa brand coffee

Abstract

Coffee is currently a part of people's lifestyles, so the coffee shop is one of the most promising businesses, especially among teenagers. This study uses product quality, reference group and convenience as exogenous variables that influence customers' repurchase intentions, with satisfaction as a mediation. The respondents in this study were millennial customers (Generations Z and Y) who buy Janji Jiwa brand coffee in the city of Surabaya, the determination of the number of samples in this study used a purposive sampling technique with a sample of 150 respondents. The method of collecting data is using a questionnaire; the data is analyzed using PLS-SEM. The results showed that product quality, reference group and convenience significantly affected customers' repurchase intentions. The product quality, reference group and convenience had a significant effect on satisfaction; satisfaction had a significant effect on repurchase intentions. Satisfaction can partially mediate the relationship between product quality, reference group, and convenience to customers' repurchase intentions.