Abstract
Innovation practice contributes to economic development by fostering the development of new markets and the improvement of existing markets. This study aimed to identify the innovations in the flat knitting industry that occurred between 2008 and 2011. This applied nature study considers both qualitative and quantitative approaches with exploratory and descriptive purposes as its research method. A survey addressed to managers of 23 flat knitting industries was conducted. Data analysis was carried out in two stages: in the qualitative stage, content analysis of the interview was performed, while in the quantitative stage, a descriptive quantitative analysis through correlation statistics was used, in order to identify the level of relationship between the variables of the theoretical construct. The results of the qualitative stage showed that the flat knitting industry invests in innovation compatible with the market demands and fashion trends. The quantitative results identified relationships among the variables named annual turnover, number of employees and amount invested in marketing innovation. In addition, correlations were also observed among the variables skilled workforce and amount invested both in product and organizational innovation, and a relationship was identified between amount invested in product innovation and amount invested in marketing innovation.
Highlights
Brazil is one of the few developing countries that has internalized all activities of the textile complex, in addition to manufacturing a wide range of products in such a manner thatFaculdade de Economia, Administracão e Contabilidade da Universidade de São Paulo – FEA/USP.supplies all the market segments
The quantitative results identified correlations among the following variables: annual turnover with number of employees and amount invested in marketing innovation; number of employees with amount invested in marketing innovation; skilled workforce with amount invested both in product and organizational innovation; amount invested in product innovation with amount invested both in marketing and organizational innovation
With a significance level of 0.01%, a moderate positive correlation of the following variables was observed: (a) annual turnover with number of employees and amount invested in marketing innovation; (b) number of employees with amount invested in marketing innovation; (c) skilled workforce with amount invested in product and organizational innovation; and (d) amount invested in product innovation with amount invested in marketing and organizational innovation
Summary
Brazil is one of the few developing countries that has internalized all activities of the textile complex, in addition to manufacturing a wide range of products in such a manner that. Ganzer et al / RAI Revista de Administração e Inovação 14 (2017) 321–332 techniques, such as hand weaving plant fibers to produce coarse fabrics with the purpose of protecting their body (IEMI, 2014) Such sector is relevant since it represents 5% of the manufacturing industry’s gross domestic product and generates over 10% of jobs within this economic activity. The study focused on discussing the four innovation dimensions (product, process, marketing and organizational) in companies belonging to the flat knitting sector of Caxias do Sul. The variables skilled workforce, number of employees and turnover were studied with the purpose of identifying their relationship with innovation during the studied period. There is the conclusion section in which the study is completed considering the proposed objective and the limitations of the research and future research suggestions are indicated
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