Abstract
The objective of this paper is to compile information that will help researchers and practitioners to use EFA (Exploratory Factor Analysis) in reference to the relevant anti-counterfeiting strategies in supply chain under deceptive buying environment, in order to make prudent decisions according to the “best industry practices” based on ISO (International Organization for Standardization) available in the automotive industry. Product counterfeiting is a worldwide business issue which effect firm’s supply chain (supply chain sustainability) directly or indirectly. The study used a quantitative research design technique where categorical and numerical variables are used to determine relationships among variables where a survey is used as a main research method. Futuristically, the developed instrument using EFA would lead to the CFA (Confirmatory Factor Analysis) to answer questions regarding validity of the instrument in the concerned population subgroups. This empirical study is done after conducting Initial Survey where pilot testing procedure of Initial instrument was followed to make sure that questions asked were good enough (reliability analysis) to capture the impacts of ANCT-INT (Anti-Counterfeiting Strategies Initiative) on the FSP (Firms’ Supply Performance). The Pilot test process of Initial Survey Instrument is conducted prior to an actual data collection (confirmatory survey) stage that can helps researcher in refining the confirmatory survey instrument. The pilot test is conducted under the patronage of PAAPAM (Pakistan Association of Automobile Parts and Accessories Manufacturers) secretariat in Lahore. The participants involved are the Automotive Engineering firms practicing as the permanent PAAPAM member firms.
Highlights
CC (International Chamber of Commerce) CIBI(Counterfeiting Intelligence Bureau) published report OECD [1], discussing the adverse impact of counterfeiting in the automotive industry where spare parts and accessories affected the most
The anticounterfeiting strategies suggested by different researchers and experts in three decades, under deceptive buying environment, are compiled to determine clear structure of commonality in order to strategically control product counterfeiting in supply chains for automotive industries in Pakistan
The intent of this paper is to provide readership clear understanding about the existing common anticounterfeiting strategies to control product counterfeiting phenomenon in supply chain, under deceptive buying environment, for automotive industries in Pakistan
Summary
CC (International Chamber of Commerce) CIBI(Counterfeiting Intelligence Bureau) published report OECD [1], discussing the adverse impact of counterfeiting in the automotive industry where spare parts and accessories affected the most. The report indicated that counterfeits target cost effective standard parts that can be fitted to different models with shorter product life cycle and are sold on OTC (Over The Counter). Many opportunities exist to investigate further, keeping in view a theoretical aspect of counterfeiting phenomenon in supply chain, about contractual obligations, operations and marketing coordination, product risk & mitigation, quality management, knowledge management, product design and integration during its life cycle, outsourcing and supplier selection, and culture etc. Investigative studies should be performed regarding various challenges exist to industry best-practices facing counterfeiting phenomenon and adequate research methods required for that matter
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
