Abstract
The demands of consumers in relation to products and services is changing and the food industry is no exception. Traditionally, companies in the food industry develop new products through a long development phase that often involves high costs in relation to product development, prototyping and pilot production, which increases time-to-market. Through a case study conducted within a food manufacturing company, the challenges and potential of variety management is identified. The common denominator for these challenges is the lack of an established product domain, process domain and the interactions and constraints between the domains.
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