Producing solidarity in social media activism: The case of My Stealthy Freedom

Abstract

Solidarity, i.e., an individual's feelings of devotion and commitment to others in a collective, is one of the defining features of social movements. It is regarded as a key motivator of collective action in that it collectivizes what would otherwise remain individual experiences and emotions. However, as social movements are increasingly relying on Internet technology, particularly social media, for instrumental and expressive communication, some question whether solidarity plays any role in e-movements at all. Others propose that new forms of solidarity are developing in these mediated environments. Since most prior research fails to account for the role of physical bodies in online social movements, the objective of this paper is to explore the roles and forms of solidarity in contemporary social movements that hybridize online and physically-embodied action. To this end, we develop a multi-faceted and practice-based definition of solidarity through which we read two configurations of a social movement called My Stealthy Freedom (MySF), which opposes the compulsory veiling laws (i.e., hijab) in Iran. In both enactments of MySF, the activists' physical bodies played a significant role in the social movement's online presence but the forms of solidarity they produced differed. We therefore theorize the role of materiality – particularly social media and activists' physical bodies –in social media activism.