Abstract
This conceptual paper explores the implementation of Industry on Campus (IOC) at Sungai Petani Community College (SPCC). The IOC program was implemented based on the original concept developed by the Department of Polytechnic and Community College (JPPKK) through its basic model framework. Implementation of IOCs involving educational institutions with companies from the industry builds strategic collaboration that promotes the development of highly skilled human resource development at the institutional level. In recognizing this aspect, the automotive unit has implemented the IOC model at Sungai Petani Community College for students to take advantage of this concept through Autohauz Prodigy Entrepreneur hub @SPCC. The continued collaboration of companies and institutions for implementing the IOC is expected to contribute to high marketability to enhance the country's social and economic life.
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