Abstract

This study aimed to analysis the mangament process of the agricultural cooperative in the brejo microregion of Paraiba. for reach the goal were performed the following actions: describe of the productive, financial and sales sectors; characterize the managment process to support decision making and we proposed a strategy map template for the organization. Regarding the methodological aspects, this research presentes a qualitative approach by the case study there was data collection in loco, documentary analysis and interviews quasistructured with directors and employees of the cooperative. In the analysis were considered the four dimensions of the balances scorecard beyond of the evaluation general of the tool. The results showed that the success of these organizations goes through a long monitoring process aimeding at organizational strategic planning and control. As well, the organization’s success isn’t limited to financial indicator, but also to non-financial indicators, such as internal processes, learning and growth.

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