Abstract
Prime pictures of emotional scenes appeared in parafoveal vision, followed by probe pictures either congruent or incongruent in affective valence. Participants responded whether the probe was pleasant or unpleasant (or whether it portrayed people or animals). Shorter latencies for congruent than for incongruent prime-probe pairs revealed affective priming. This occurred even when visual attention was focused on a concurrent verbal task and when foveal gaze-contingent masking prevented overt attention to the primes but only if these had been preexposed and appeared in the left visual field. The preexposure and laterality patterns were different for affective priming and semantic category priming. Affective priming was independent of the nature of the task (i.e., affective or category judgment), whereas semantic priming was not. The authors conclude that affective processing occurs without overt attention--although it is dependent on resources available for covert attention--and that prior experience of the stimulus is required and right-hemisphere dominance is involved.
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