Abstract
How do viewers derive meaning from sequenced images shown on a screen? The author attempted to determine whether methodologies employed in psycholinguistic investigation of sentence perception can be used to ascertain how screen media communicate. In the present study, techniques similar to those used to explore linguistic perception were not transferable to the examination of visual perception. However, the author believes that as researchers proceed to explore the area of screen literacy, the analogy with language will continue to be of heuristic value.
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