Processing and evaluation of qualitative data of the pharmaceutical market using economic and statistical methods

Abstract

In competitive conditions of the pharmaceutical market, a significant factor is the problem of identifying market trends; the need to identify competitors and threats, resources assessment. For this purpose, it is necessary to constantly collect and generate data on the basis of which an informed decision is developed by the heads of pharmacy organizations. However, a certain category of pharmaceutical management believes that business decision-making should be based solely on intuition and practical experience, which excludes the use of any quantitative information.
 In the course of the data study from the retail sector of the pharmaceutical market, the possible formats of practical application are considered.
 The totality of data characterizing the business processes in the pharmaceutical market was evaluated by the degree of structure. A classification method was used to characterize the sampling based on the primary data processing, methods of cross tabulation and frequency analysis were implemented.
 The nature of the data is clearly illustrated, which makes it possible, if necessary, to obtain new quantitative indicators, such as, for example, Total number of sales by visitor groups, Average number of sales, etc., characterizing pharmaceutical business processes.
 The processing of high-quality data of marketing information about the pharmaceutical market by the methods of frequency analysis and cross tabulation allows one to determine reasonably accurate the preferences of visitors of a particular category, which makes it possible to optimize the assortment policy and effectiveness of the pharmaceutical company as well.