Abstract
The Photographic History Collection (PHC) is a rich resource for exploring images created for process and 3-D photography, particularly in connection with advertising and photojournalism. Beginning with Talbot's photographs in Pencil of Nature (1844–46) and N.P. Lerebours's high-quality aquatint engravings rendered from daguerreotypes for his publication Excursions Daguerriennes (1840), photographers, advertisers, and publishers have made many attempts to broaden the audience for their images. The richness of the PHC is best represented by Frederick Eugene lves (1856–1937), Victor Keppler (1904–87) and Arthur Rothstein (1915–85). These men endeavoured to influence pictorial communication through important developments in halftone printing, colour processes in advertising and threedimensional (3-D) photography.
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