Abstract

Information integration theory was used to study how qualitatively different job characteristics (salary, work load, and prestige) combine to influence occupational desirability in a task requiring the rating of unidentified occupations. In a second task, subjects were asked to rate overall desirability and component factors for a series of actual occupations. The data were used to generate a graphic scale of desirability for a variety of occupations and to analyze the weighting of factors affecting occupational desirability. “Prestige” was much more important in rating actual occupations than in rating unidentified occupations.

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