Abstract
A significant part of theory in economic geography is founded on the paradigm of economic choice behaviour. Some of its predictions, therefore, must be sensitive to the strong simplifications of this paradigm. This is why it seems useful to identify, discuss and evaluate those simplifications as they exist to-day. Toward this end, we compare models of choice behaviour in economics, including the most recent ones, with a standard paradigm of consumer behaviour in psychology and marketing. This comparison can give us a rather good measure of distance between experienced behaviour and economic behaviour, which is used as a basis in some parts of theoretical economic geography.
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