Problems Of Training In The Sphere Of Tourism In The Arctic Region

Abstract

The article discusses the problems of training personnel for tourism business in the Arctic region, which is determined by the trends in the development of cultural industries and the changing role of universities in the region. Cluster policy presupposes a close link between enterprises, authorities and educational institutions, while the university becomes the driver of innovative changes, «smart specialization» and creation of a critical mass of the regional personnel resources. The paper emphasizes that the specialists of Arctic tourism should possess not only technological competencies but also profound cultural knowledge in addition to the ability to think creatively. The materials of the article reveal the directions of Murmansk Arctic State University work and suggest discussing the data obtained during the interview and questionnaires on the topic of professional identity. The results of the research reflected the interest of students and graduates in tourism as a branch of knowledge and sphere of activity, reveals their optimism in assessing their professional success. However, a change of profession was found realistic for young people. The study relates to the university because it is currently undergoing the process of modernization of educational programs, development of teaching technologies, and increased participation in cross-border cooperation in the Barents region. It is necessary to prevent the risks of personnel loss and to encourage the increase in the participation of specialists from other professions through supplementary education and complex creative projects.