Problems of sustainable implementation of the communication mechanism in the digital environment

Ekaterina Dolzhenkova,Tatiana Baranova,Dmitri Mokhorov,V Kankhva

doi:10.1051/e3sconf/202125807054

Ekaterina Dolzhenkova, Tatiana Baranova + Show 2 more

Open Access

https://doi.org/10.1051/e3sconf/202125807054

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Abstract

Applying G. Lasswell’s model of political communication to the modern development of the communication mechanism reveals new roles and opportunities for political elites. Political actors in modern society pursue the goal of effective management of the state (including civil society), as well as in preserving the legitimacy of the current government. The goal of the paper is to propose how the political elites can use the Internet space to achieve their own political goals to retain power, effectively manage the mass consciousness, give their own actions legitimacy and increase ratings.

Highlights

The features of the communication mechanism (Figure 1) aimed at civil society by the political elites of one state today are very contradictory
It is delivering important information, using digital technologies, including social networks, Internet space, radio, and television. It is collecting information about the preferences, views of a particular group of people. This information can be used for various purposes of political elites, both external and internal, in particular, for identifying groups loyal and disloyal to this or that political party, political regime, etc
The information presented on social networks and other Internet platforms is quite difficult to control and block

Summary

Introduction

The features of the communication mechanism (Figure 1) aimed at civil society by the political elites of one state today are very contradictory. It becomes difficult for the state law enforcement and political structures to control the information flows. There is a reason - social networks and Internet platforms are concentrated in the private sector Yes, they are subject to the laws of the country where they are spread - they can be blocked by Internet providers, according to the regulation of the supervisory authorities. The interests and preferences of all social groups (divided by nationality, age, and gender) in receiving and accepting information were taken into consideration These examples clearly show the problem of democratic countries to use the communication mechanism in the digital environment. Which is to reach all social groups, and to know which communication channel is preferred by one or another social group

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