Abstract
This article studies linguistic ecology parameters for describing a regional toponymic system, which are related to intra- and extralinguistic factors including morphological derivation adaptation, local aspects and specifics of residents’ life. The notion of name uniqueness within a region is introduced. Attention is paid to linguistically toxic names of inhabited localities: multicomponent names and names contradictory to the current social situation. The authors conclude that it is essential to find a balance between the language system and the language practice and the primary task of studying regional toponymicon in linguistic ecology aspect is to find means and methods protecting geographical names from the negative influence of both language environment and irresponsible actions of language speakers nominating a geographical object.
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