Problems of small hotel business development in Ukraine

Abstract

Purpose of the research.The research purpose is to analyze the problems of small hotel business development in Ukraine. The reasons of problems in the development of small accommodation establishments and optimal ways of their solution are studied. Methodology. Research methodology is based on the use of laws and regularities of economic science; methodology of system approach implying the complex study of specifics of small hotels activity in conditions of stiff competition. The domestic and foreign theoretical, methodological and practical studies on the hospitality industry are used in the research. Results. The theoretical approach to the development of small hotel business as a structural element of the hospitality industry was substantiated, which allowed to reveal the main problems of its development at all levels. It is proved that the hotel services market in recent years has become the subject of interest of medium and small businesses. In turn, it is becoming increasingly popular among tourists. The main ways to solve the problems of small business in Ukraine should be based on the introduction of new standards for hotel customer service and improving the system of consumer protection, as well as stricter requirements to the safety of guests. It is determined that under conditions of constantly growing competition from international hotel companies it is important to reduce the probability of market development under the influence of chain hotels at the national level and to ensure the national preservation of income. Practical meaning. Practical significance of the obtained results is in their usage in solving urgent problems of small hotel enterprises development in Ukraine. Prospects for further research. The prospects for further research are to justify the directions of improving the quality of hotel services in small accommodation establishments.