Abstract
India is a second largest country in the world. The Indian rural market is observed as a high potential market across the world. The purpose of research paper is present the development of rural markets in India. India has 70% population live in rural areas maximum persons connect with agriculture and marketing, in which movement of products from farmers to customers. Growth of India overall and economy development deepened on rural market. Due to green revolution the rural areas are consuming a large number of quantity of industrial and manufacture products. The way of rural marketing gives the opportunities in the form of increase the living standard, growth of literacy rate, increases skills and knowledge, large scope of penetration, highly income etc. The development of rural marketing provides benefits of rural and urban customers without any support of rural and marketing cannot be change future growth of any area and country.
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