Abstract
The aim of this study was to identify the problems faced by retailers operating in the cut flower sector and to propose solutions to problems related to the sustainability of the sector. The study material consisted of data obtained by conducting a survey among 56 cut flower retailers in İzmir. In the study, factor analysis was used to determine the main problems that cut flower retailers encounter in the industry. Factor scores obtained through the factor analysis were divided into three clusters using cluster analysis. According to the results of the research, it was determined that the retailers included in the first cluster had the problem of obstacles to sales, the retailers in the second cluster had the problem of competition and cost increases, and finally, the retailers in the third cluster had the problem of quality. In light of these data, suggestions are made about what should be achieved for the sustainability of the retail cut flower sector.
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