Abstract
The issue of regional development is among the most serious problems of contemporary Slovak society. Slovakia is characterized by significant regional differences, so this issue gets to the forefront not only in the plane of politics and the search for possible solutions, but also as a professional problem. This problem cannot be solved only by mobilizing local resources. Neither government subsidies cannot raise lagging regions to the desired level. Not many region in Slovakia, which may develop without direct foreign investment. It is the result of centrally planned economy with whom faced virtually all transition countries. These are primary reasons, for which demand for foreign direct investment (FDI) far exceeds supply. Mentioned problem was discussed in work. The objective is based on theoretical and practical knowledge recommend further development opportunities of the region, summarize all factors, that are active in the process of regional development, specifically the determining of regional marketing objectives, which can only be achieved by using marketing tools. DOI: 10.5901/mjss.2016.v7n1s1p327
Highlights
The successful growth of each national economy in today's world significantly affected by the degree of its participation in the development of the world economy
Analysis of the development of Trnava Region and analysis of the tools of active policy in Trnava Region was established by method of personal interviews, personal investigations face to face, and through brainstorming with experts from the field of regional development
As well as research results show marketing activities in Trnava Region are on high level
Summary
The successful growth of each national economy in today's world significantly affected by the degree of its participation in the development of the world economy. Which is this proportion larger and more diverse, so the more stable the domestic economy is. No economy cannot currently figure with no link to foreign trade, foreign economic or financial relations, or markets. This in turn has an impact on the stabilization and development of territorial parts of the country, regions. Social and economic stability of the domestic economy in same time requires to develop different territorial units proportionally, though in them, can dominate various sectors (various forms ) of economic activity
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