ПРОБЛЕМИ ОЦІНКИ ФІНАНСОВОГО СТАНУ ПІДПРИЄМСТВА В УМОВАХ КРИЗИ

Abstract

The article examines topical issues related to determining the financial condition of enterprises in periods of economic instability and crisis situations. In connection with the change of market conditions and economic difficulties, the assessment of the financial condition becomes an important component of the strategic management of the enterprise. The article will analyze the main problems that arise in the process of assessing the financial condition of an enterprise during crisis conditions. Among them, special attention will be paid to changes in financial indicators, insufficient availability of information, as well as shortcomings in methods of financial reporting analysis. Next, the article will consider the tools and methods of assessing the financial condition that can be used by enterprises in crisis conditions. Among them, various approaches to financial analysis will be covered, including vertical, horizontal and dynamic analysis of financial statements. In addition, the article will explore the possibilities of using financial modeling and risk analysis to assess the financial condition of the enterprise in crisis conditions. Modern software tools and technologies that can help enterprises solve these tasks will be considered. The final part of the article will provide recommendations for improving the process of assessing the financial condition of an enterprise in crisis conditions. The author will emphasize the importance of constant monitoring and analysis of financial indicators, as well as the implementation of modern tools and methods to ensure effective management of financial resources in conditions of instability and crisis. The general result of this article is an understanding of the complexities and challenges that arise in the process of assessing the financial condition of an enterprise in crisis conditions, as well as providing practical recommendations for overcoming these problems. This article can be useful for professionals in the field of finance and management, as well as for business leaders who face the challenges of managing financial activities in conditions of economic instability