Abstract
The study examined problems associated with date palm fruit marketing in Jigawa state, Nigeria. Purposive and simple random sampling techniques were employed in selecting 122 marketers comprising date palm fruit retailers and wholesalers. The simple frequencies and percentages were used in analyzing the study data. The major problems identified in the date marketing were capital, pest and diseases, price fluctuation and high cost of transportation. In conclusion, inadequate capital and pest and disease were the major problems of marketers. Alternative means of obtaining capital through cooperatives, seeking interventions and modern methods of processing to add value to date and storage were recommended.
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