Abstract

As the country attaches more importance to education and the number of students increases, universities have taken measures to recruit and cultivate high-quality talents. In the process of running universities, some universities have adopted the strategy of running campuses in different places, which helps universities to expand their development space and promote the development of education in the places where university branch campuses are located. However, in the process of implementing the strategy of running campuses in different places, many problems have arisen in the management of university branch campuses, especially in newly-built university branch campuses. These problems make newly-built university branch campuses unable to meet the needs of students, resulting in lower students’ satisfaction with the campus. This article first investigates the factors that affect students’ satisfaction with the campus through questionnaire surveys, testes the data using regression analysis, and selects significant influencing factors, which includes students’ satisfaction with curriculum arrangements, teacher resources, and scientific research atmosphere. Then take these three factors as the research direction, and use questionnaire surveys again, from the perspective of students to discuss the current problems in the construction and development of newly-built university branch campuses. The survey results show that from the perspective of students, there are many problems in newly-built university branch campuses in terms of curriculum arrangements and scientific research resources. Finally, this article puts forward suggestions for problems that arise in development of newly-built university branch campuses: 1) Don’t rush to recruit students; 2) Don’t rely on main campuses’ resources; 3) Establish a strict teacher supervision system.

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